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November 25, 2008

The last word on value propositions ... for now

Let's see: two clinics crammed with case studies, numerous examples, live optimization, and a worksheet, plus links to a handful of blog posts and earlier research briefs.

I think we're all set with value propositions for a while.

11-12-08-clinic-screenshot-ds.png

Our second web clinic focused on examples and live optimization and is now available online in three formats for your convenience:

In case you missed it

Need to backtrack? Click here for links to the first value proposition clinic, the PDF worksheet and other resources.

Also, congrats to Stratasys for taking top honors in our value proposition contest. The company won passes to our next landing Page Optimization Workshop in Miami in March 2009.

UPDATE (12/3):

Two excellent posts on value propositions from participants in our Santa Monica Landing Page Optimization Workshop can be found here and here.

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November 17, 2008

Blogging our Landing Page Optimization Workshop -- with a twist

For our Landing Page Optimization Workshop here in Santa Monica, we're "testing" a new approach with blogging the sessions.

Instead of posting session wrap-ups from our own team, we thought it would be interesting to get a participant's perspective on this live workshop.

So we've teamed up with one of our favorite bloggers, Linda Bustos, who helms the must-read Get Elastic ecommerce blog. While Linda is "getting schooled" and certified in Landing Page Optimization, she'll be tweeting occasionally and later producing a series of blog posts.

We'll try to create a virtual conversation of sorts by latching onto, and linking to, her posts on Get Elastic. And we'd like you to jump in with your questions and comments, too. Stay tuned for updates ...

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