- f UR nt txtN UR lEvN $ on d table
- Quick takeaways from our eCommerce website optimization clinic
- MarketingExperiments' optimization advice produces results
- To increase conversions, hold the hype and stick with the matrix
- Too far gone to spring clean? It might be time for an extreme makeover
- Time for some spring cleaning on that landing page
- Only one hero can save the day: Marketing project management
- Friction and Anxiety in your marketing process: defining the difference
- Metrics that matter — digging into the customer's mindset
- Blended search engine optimization (BSEO): Lead or get out of the way
- Essential marketing ROI metrics: Picking the diamonds out of the rough
- How to avoid “customer/card not present” payment headaches
- What “ugly duckling” landing pages can teach us
- Keeping it real … fake: Social media marketing “don’ts”
- 2D code: The next big pull for viral marketing campaigns?
- Training and solutions session takes on the TV (channel)
- Finding the ideal incentive
- Conversion begins in the mind; site optimization begins with authority
- Landing Page Optimization certification in just 12 hours
- Placing faces with the voices at MarketingExperiments
- PPC seasons’ greetings: It’s never too early (or too late) to plan
- Linking emails and Landing Pages
- What’s bad for post office is good for online business and the environment
- Looking back, looking ahead
- Need to move 3,500 tickets in 30 days? Consult the Boston Celtics’ email playbook
- Top takeaways from the 2008 email summit
- How to ensure consumers think your email is useful
- 29,000% ROI on an email campaign? The "secret" is one word
- Email optimization training was intense at MarketingSherpa eMail Summit, day one
- Feedback From “Optimizing Your Landing Pages - Part One”
- Perception is everything: Don’t under-price your products
- Expert Web site design advice + Implementation = Money
- Optimizing Landing Pages Was a Big Hit
- Price testing online subscriptions
- Getting email right in 2008
- Green is good
- Don’t Waste Your Value Proposition
- Hot or not? Your online reviews will give you clues
- The number one threat to conversion
- 2007 Internet Marketing Fun Facts (Part 2)
- 2007: Year of Internet Marketing Fun Facts
- The Prospect’s Protest and The MarketingExperiments' Creed
- Examples of Good Value Propositions
- MarketingExperiments weighs in on 2007, 2008
- Internet marketing 2007 in review, 2008 in view: MarketingExperiments wants to hear from you
- An Apprentice's Search for a Good Value Proposition – Part #4
- Marketer’s intuition tested: what the latest MarketingExperiments clinic revealed
- Why do visitors abandon landing pages?
- How's Your Marketer's Intuition?
- Hyper-targeted marketing: Welcome info from “friends” or creepy come-ons?
- Happy Black Monday! Will you get your share of $700 million today?
- An Apprentice’s Search for a Good Value Proposition - Part #3
- Is your company naughty or nice? Consumers want to know before buying
- An Apprentice’s Search for a Good Value Proposition - Part #2
- Welcome InTouch, Inc., our new demand generation and lead management experts
- An Apprentice’s Search for a Good Value Proposition – Part #1
- Mobile marketing strategy in 2008: The race for tiny space
- Is your business optimized for global, mobile search in 2008?
- Conversion Increase Over 100% . . . Again
- Online leads and offline closes
- Widgets and gadgets: Virtual swag for the social network masses
- Getting 21st century marketing: How Sweden’s stardoll.com taps the virtual world
- New York Times joins CNN in dumping paid online subscription model: Who's next?
- Mobile search means businesses better get mo’ or get left
- A Different Kind of Online Search: Help Look for Steve Fossett
- Super Chief Marketing Officers: Ensuring Survival of the Fittest in the Online World
- Hot on the consumer’s trail: Behavioral marketing provides sizzling results
- Flash for newspapers: Ads don’t require dead trees, and neither do you
- Proximity Search: Slifter Promises to Unleash the Local Market
- Ultra-personal ads to be produced offshore?
- Are SKYPE Users Impacting Your PPC?
- What would an Alien MBA think of your Online Marketing Plan?
- The Ongoing Display URL Experiment
- Has Your Site Conversion Peaked?
- Email Format
- Feedback
- Affiliate Summit Miami Wrap Up
- Funnel Analysis – Optimizing Conversion Rate
- Conversion and Incentive
- Friction: Are your webpages rubbing customers the wrong way?
- Scissors, Grease, Friction & Conversion Rates
- Comparison Shopping Gets Granular
- Home Page Design – Basics
- 10 Things you can do TODAY that will improve your Internet Marketing
- The Importance of Site Metrics
- Website Usability Testing
- The Importance of Credentials on the Web
- Use "ad nativity" to increase the performance of your Content ads.
- MySpace Suing over Social Network SPAM
- How much should I spend on PPC Advertising?
- Does a Video Offer Increase or Decrease Conversion?
- How can I decide what to test (next)?
- Is Multivariate Testing Different Enough (or Large Enough) to Warrant a Unique Job Description?
- Black Friday Blues Need Not Spoil Your Holiday
- Paid Search and Landing Page Selection
- Sense of Urgency
- MEC Labs Acquires MarketingSherpa
- Sample Viral Videos Used in MEC's Video Research Project
- Can entertaining video clips help build your house subscriber list?
- How do You Stop Shopping Cart Abandonment?
- Are video clips medium-agnostic?
- Which works best – providing your page visitors with plenty of choices, or keeping your pages simple?
- Which converts better – organic search or paid search?
- SEM Certification Course and Yahoo
- Small PPC Search Engine Test
- Free access to in-depth merchandising data
- How to persuade management to buy into the need for online testing.
- Do your readers trust you?
- Is it worth spending money on the smaller PPC engines?
- Our Favorite Viral Videos
- Presentation from Video Conference Call
- The Use of Viral Videos for Commercial Advertising
- Can you tell which Free Trial Offer page performed the best? And by how much? And why?
- Video Research Project Update
- Don’t discount the popularity of FREE…
- If your online video clip doesn’t genuinely inform or entertain…
- August 9th Clinic Notes
- Video as a Marketing Tool
- What is a “Selection Effect” in online testing? And why does it matter?
- Do you have your marketing plans in place for the end-of-year retail season?
- July 26 Clinic Notes
- Google as judge and jury of your AdWords campaign, and web site.
- Segmented email lists achieve higher open rates
- Using super-affiliates to build your revenues.
- An era of descriptive domain names
- Is affiliate marketing a part of your marketing strategy?
- July 12th Clinic Notes
- Will the power of video kill text online?
- Registered for today's teleconference clinic? Today's call notes WILL NOT be appearing in this blog...
- Get it first...another example of implied urgency.
- Urgency...and implied urgency
- Another nail in the coffin of editorial content
- The power of urgency to increase sales...
- Networks are losing money to new media...
- Without valid testing, you’re not really marketing...
- Do you support your web site through offline media?
- June 21 Clinic Notes
- Are your marketing decisons based on inaccurate online metrics?
- How carefully do you listen to what your site users want?
- More disturbing data on third-party metrics
- The learning curve that never flattens...
- Are there particular words you should never use in your marketing materials?
- The power of authenticity...
- June 7 Clinic Notes
- When did you last conduct a competitive analysis?
- Another point of view on choosing a product or domain name...
- If you site pages don’t add value...be prepared to fall in organic search listings.
- If you site pages don’t add value...be prepared to fall in organic search listings.
- The upside and downside of email capture on the first page
- Test Validity Analysis – a free download
- Should offline and online design elements be the same?
- SEO vs. Page Conversion Rates
- May 24 Clinic Notes
- Is your web site surfer-friendly?
- Change in Topic for this Wednesday...Optimizing Landing Pages Part 2
- How good is your customer service “after hours”?
- How to tell if test data is statistically valid...
- A cautionary take about Eco-Ads
- Repeat visitors 8 times more likely to make online purchase
- What color should you use for visited links?
- Should the call to action button be above or below the fold?
- What’s the best text to use on your “Buy Now” buttons?
- May 10 Clinic Notes
- A quick update on credibility indicators...
- Will the online ad boom continue?
- Show your subscribers how to whitelist your emails and newsletters...
- A nice award for this blog...and the issue of credibility indicators.
- How to increase landing page conversion by 40% and more...
- Control over your brand online? What control?
- Perhaps trash content sites are not a thing of the past after all
- Marketing is a System, not an Event.
- When is an A/B Split Test valid?
- April 26 Clinic Notes
- Your Brand is What You are. Not What You Say.
- Intuition is more glamorous than process, but...
- It’s time to start seeding your offline marketing with keywords.
- The MarketingSherpa Email Summit: Email as a learning tool
- Maybe it’s not exactly click fraud...but it poses just as big a threat to PPC advertising.
- Who Cares about Visitors Connecting by Dial-Up?
- Does Your Web Site Deliver What Your Visitors Want?
- Your last chance to sign up for the Marketing Experiments Online Split Testing Certification Course.
- In Search of a Value Proposition for a Pet Jewelry Business
- Has Google Found a Way to Recognize Trash-Content Sites?
- Click Fraud without the Clicks
- What Quality of Customer Experience Do You Provide?
- March 29 Clinic Notes
- How People Look at Web Pages
- Sign up for Wednesday's free teleconference call on click fraud
- Where’s My Discount Code?
- What to Include on Your Home Page
- Statistical Significance vs. Practical Micro-Testing
- How to Protect Yourself against Click Fraud
- Blogging – A Natural Starting Place for Transparent Marketing.
- Waiting for a new domain to attract organic search results – and using PPC to fill the gap.
- Does having a clear vision help your company succeed?
- More on Click Fraud
- Feedback on our Value Proposition Teleconference
- March 15 Clinic Notes
- Catch Slowly Emerging Online Trends
- In Search of a Value Proposition
- Are you getting in the way of potential subscribers?
- Questions & Answers on Pay Per Click Tracking
- More Evidence of the Power of Small Changes
- Tracking Click Fraud
- March 1 Clinic Notes
- Online Testing Certification
- Improve Web Page Conversion Rates with Small Changes
- When Landing Page Optimization Takes the Short-Term View
- Trash Content Sites & How to Beat Them
- Using Descriptive Domain Names & Page Descriptions
- Internet "Annoyance" Law
- Business Plan Competition
- Welcome to the Marketing Experiments Blog
