By Jimmy Ellis
Director of Optimization Research,
Marketing Experiments

1. Build a new headline for a high traffic landing page.
2. Build a new ad in a high volume PPC campaign ad group.
3. Take one larger keyword group in a PPC campaign and split it into multiple, more specific ad groups
4. Sign up for Google Analytics (it’s free). If you already have it, take a look at your top exit points and figure out why customers are leaving on those pages. (http://analytics.google.com)
5. Add a new testimonial to a high volume landing page. If you don’t have any, send a personal email to some of your repeat customers and ask them about their purchasing experience or about the product/service they purchased.
6. Build a new button for your site (a call to action such as “buy now,” “buy,” “add to cart,” ). In many of our tests, “add to cart” out- performs “buy now” and similar buttons.
7. Add an incentive to subscribe to your email list (discount, special report, gift, etc). If you already have one, test a new incentive to try and improve your results.
8. Run a website speed test on your site (maybe your home page). You can do it free right here: (http://www.websiteoptimization.com/services/analyze/). Take a look at the results and try to reduce the size of your site by cleaning up your html, your css, or optimizing your images for optimal load times.
9. Drop or increase your prices. If you have never price tested, then you have never maximized the revenue of your current sales. Pick a high volume product or service, mark it up or down 10%, and watch those numbers. We prefer a/b split tests but if you don’t have a way to do it, a sequential test will usually give you enough information to tell if it’s having an impact on your revenue.
10. Place an order on your own site. When is the last time you did that? I can almost guarantee you won’t love it. Put yourself in your customer’s shoes and ask yourself, “How could that have been easier?“ Then have your designer test changes based on your input.